Iconic French Actress and Thai Entertainer Usher in a New Era for the Brand
BALENCIAGA, the fashion house renowned for its cutting-edge designs and century-old history, has made an unprecedented move by announcing its first-ever brand ambassadors. The iconic French actress Isabelle Huppert and renowned Thai entertainer PP Krit Amnuaydechkorn have been chosen for their “creative work, values, and lifestyle” and are recognized as “old friends” of the brand.
Fashion icons such as Kim Kardashian, Nicole Kidman, Bella Hadid, and Justin Bieber have previously been featured in the brand’s campaigns, yet this marks the first time BALENCIAGA officially appoints brand ambassadors.
A Strategic Move for Brand Image Reinvention
The surprising move and choice of ambassadors appear to be a strategic play to reshape the BALENCIAGA brand image and shift the brand’s style trajectory. Huppert and Amnuaydechkorn’s selections signal BALENCIAGA’s dedication to recognizing creative and unique talents that have a deep-rooted relationship with the brand.
The full effect of this groundbreaking appointment will likely become clear at the brand’s end-of-year grand show, where the impact of this strategic shift on BALENCIAGA’s brand identity and future direction will be fully unveiled.