The 2026 Formula 1® season marks a new chapter—not just on the track, but in global motorsport style.
Tommy Hilfiger, the longtime champion of Classic American Cool, has teamed up with the Cadillac Formula 1® Team to release a fanwear collection that redefines trackside fashion.
From official team replica gear to co-branded pieces designed for fans, every item in the collection merges iconic heritage with technical innovation: moisture-wicking T-shirts and polos, jackets and caps with metallic details, all in a striking red, white, and black palette.
The result?
Premium fanwear that’s as stylish as it is true to racing culture.
But the collection isn’t just about uniforms. Tommy Hilfiger and Cadillac F1® are bringing the track to cities like Miami, Austin, and Las Vegas, with exclusive drops that capture the energy of each race through unique colors and localized graphics.
The message is clear: Formula 1® is no longer just a sport—it’s a global style and entertainment experience, where fans don’t just watch the race, they live it.
“This collection celebrates the evolution of motorsport and our historic link to fashion,” says Lea Rytz Goldman, Global Brand President of Tommy Hilfiger. Cassidy Towriss, Chief Brand Advisor of the Cadillac F1® Team, adds, “We’ve created fanwear that’s authentic, premium, and fully aligned with the identity we’re building.”
With Checo Pérez as Global Menswear Ambassador, Tommy Hilfiger and Cadillac prove that the future of fanwear is here: bold, stylish, and unapologetically American.
