The Parisian luxury brand Givenchy has recently released its latest campaign, directed by Matthew M. Williams and visuals created by Nick Knight, but the peculiarity of this campaign comes when the voice of Playboi Carti comes in.
As if it was a joke, Carti pronounces the complex brand’s name in various ways and repeating it multiple times. On their Twitter account, Givenchy named this campaign or transcribed it as “yhcnevigivenchyhcnevig”
There is no doubt this is a very creative way of doing a campaign, making fun of how hard it is for people to pronounce the word Givenchy correctly. In addition, Playboi Carti creates a melody with these words using a high-pitched and autotuned voice, which makes it even funnier.