Connect with us

Hi, what are you looking for?

The New and Peculiar Givenchy Campaign Starring Playboi Carti The New and Peculiar Givenchy Campaign Starring Playboi Carti Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Campaigns

The New and Peculiar Givenchy Campaign Starring Playboi Carti

“yhcnevigivenchyhcnevig”

The Parisian luxury brand Givenchy has recently released its latest campaign, directed by Matthew M. Williams and visuals created by Nick Knight, but the peculiarity of this campaign comes when the voice of Playboi Carti comes in.

As if it was a joke, Carti pronounces the complex brand’s name in various ways and repeating it multiple times. On their Twitter account, Givenchy named this campaign or transcribed it as “yhcnevigivenchyhcnevig”

There is no doubt this is a very creative way of doing a campaign, making fun of how hard it is for people to pronounce the word Givenchy correctly. In addition, Playboi Carti creates a melody with these words using a high-pitched and autotuned voice, which makes it even funnier.

Next Up

Spring Summer 22

Kendall Jenner stars in Givenchy @givenchyofficial @matthewmwilliams Spring-Summer 2022 campaign, photographed by Heji Shin and painted by Josh Smith @davidzwirner. He Cong, Iselin Steiro, and Steinberg...

Paris

Matthew M. Williams unveiled his Fall/Winter 2022 collection for Givenchy during Paris Fashion Week. “I wanted to create a strong, sophisticated femininity that combined multiple...

Collection

Givenchy presents its Spring 2022 collection by Creative Director Matthew M. Williams, combining his American roots with his new life in Paris, his new home. The...

Editor picks

So apparently it seems that the Viking era isn’t over yet, and people still want to wear hats with horns. What? Exactly, I’m in...