Emporio Armani taps Canadian music singer/songwriter Shawn Mendes @shawnmendes for the launch of the brands ”Emporio Armani Connected” line,  the first touchscreen smartwatch collection and new hybrid smartwatch models compatible with both iOS and Android phones. Photographed by Sabine Villiard @sabinevilliard Shawn embodies the human component the Italian brand represents on every creation: 

Shawn Mendes embodies the Emporio Armani values with his innovative style, making him the perfect #EAConnected smartwatch ambassador.

The #EAConnected smartwatch collection will be available on September 14 on Armani.com, Armani stores worldwide and selected shops around the globe.