”Now that he’s back swinging in the spotlight, it was the perfect time for Cole to join the BENCH/ family as one of its Global Benchsetters.”

Riverdale star Cole Sprouse, @colesprouse has become the latest endorser of Filipino clothing brand Bench @benchtm.  The brand has enlisted the young Hollywood actor for being the modern definition of celebrity: an artist respected for its talents as well its impact as an influencer. The brand also highlighted the actor’s take on fashion, be it on its personal style or as a photographer.

The actor joins the Bench family after past endorsers that include Brooklyn Beckham, Lee Min-Ho and Liam Hemsworth.