Off-White‘s creative director Virgil Abloh @virgilabloh has named this new collection “Pivot” and printed this word down the leg of silk pants. With these new designs, he is trying to make menswear as important and predominant as womenswear.
“Off-White is now not the new kid on the block, I was interested in fast-forwarding the menswear up to where the womenswear is at.”Off-White’s creative director Virgil Abloh
This pre-fall collection goes back to some of the Off-White’s foundational codes, but also to Abloh’s own ’90s youth, with the use of the number “99” as well as an important rebranding of the brand’s logo, stating that “It kind of breaks the shackles off of doing the same thing.” He also uses very different types of graphic treatments, as for example the Mona Lisa painting or very various typographies and embroideries. “Logomania—I’ve been a part of that movement. That’s what streetwear is. Since I took these months off all this graphic design I’ve been placing myself, much like the very first days.”
“That’s what Off-White is as a brand: a generational mirror while people are experimenting with style.”
Abloh has been able to give a tailoring approach to this collection, with slim suits, some incredible jackets tucked neatly into the waistband of well-fitting trousers, tailoring paints combined with graphic tees and the experimentation with leather pants with spliced ankles.
“It’s been quite liberating to feel like I could explore a different guy and evolve”