The Canadian rapper Drake has created a sub-label with the sportswear brand Nike named NOCTA. They have recently announced the official launch of the brand, inspired by the 6God’s nocturnal creative process.
This collaboration was briefly teased in his “Laugh Now, Cry Later” music video that was shot all around the Nike World Headquarters in Beaverton Oregon, launched this summer. A couple of shots were released showing a couple of items, including a bubble down jacket and matching winter apparel.
“NOCTA is about creating something for people on the move. People who want functional, comfortable fits that are adaptable from one environment to the next. It’s also about a mindset: an unforgiving drive, a relentlessness. Characterized by the type who is on the road all day, all night — the grinders, the hard workers — trying to accomplish their goals and taking no short cuts.“
Drake
There are still no other details yet regarding Drake’s NOCTA shoes and apparel, but Nike has confirmed that the brand will launch on December 18th, but we are sure that they will reveal more details as the date arrives. Keep an eye on nocta.com
