BABY-G and Los Angeles-based clothing brand Madhappy present their first-ever collaboration: an exclusive, reimagined version of the BG-169.
Rooted in BABY-G’s legacy of ruggedness and self-expression, and reinterpreted through Madhappy’s optimistic lens, this collaboration celebrates the dialogue between nostalgia and a drive towards the future.
Initially adopted for its bold silhouette and expressive design, the BG-169 returns as a creative playground for Madhappy’s optimistic universe. The glitter-finished dial echoes the late 90s and early 2000s, evoking youthful nostalgia while remaining firmly rooted in the present.
A pink dial contrasts with a clean white case and strap. The Madhappy logo is engraved on the case back, and when activated, the LED backlight reveals the Madhappy logo silhouette within the LCD screen.
The watch is presented in exclusive co-branded packaging, designed specifically for this collaboration.
The Madhappy & BABY-G collaboration is available on Madhappy.com, in Madhappy stores, on https://gshock.casio.com/fr/ as well as at the G-SHOCK STORE in Paris and Lyon.