Luxury fashion house Louis Vuitton recently announced that BTS member J-Hope is officially a house ambassador for the luxury brand. The news came after the globally renowned artist attended last month’s Louis Vuitton menswear show.
BTS And Louis Vuitton
Renowned South Korean boy group BTS previously formed a partnership with Louis Vuitton in 2021, where the group were collectively named Louis Vuitton brand ambassadors. Now with the group’s members focusing on their solo endeavours as they complete mandatory military training, the members have been dropping albums and singles and collaborating with luxury fashion brands – in January, fellow BTS member Jimin was named Dior’s global ambassador.
“J-Hope joins as new Louis Vuitton House Ambassador. The Maison is delighted to welcome the South Korean artist, who brings his unique charm and style to this exciting new chapter.”
-Louis Vuitton