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BTS’ Jimin: Dior’s new Global Ambassador

On January 16, French luxury house Dior announced through its social media channels the appointment of BTS’s Jimin as its newest global brand ambassador.

“In his role as new global ambassador, JIMIN exemplifies the timeless spirit and singularity of Dior as he continues a bond created in 2019 with Kim Jones, who designed

@BTS_BigHit stage looks, and solidifies his friendship with the House.”


The announcement was accompanied by images showing the 27-year-old idol wearing a series of looks from the brand’s Summer 2023 collection.

The South Korean artist joins the family of the LVMH-owned brand, with which it has also forged ties with other K-pop artists such as Blackpink’s Jisoo, Astro’s Cha Eun-Woo, and EXO’s Sehun.

The artist’s news follows his collaboration with BIGBANG’s Taeyang, who released his new single “VIBE” last Friday, which has swept the iTunes charts worldwide. Also, it has been announced that Jimin plans to release a solo album next month.

On Friday, January 20, Dior will present its Fall/Winter 2023-24 men’s collection during Paris Fashion Week.


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