We knew that Kai (I.G.@zkdlin) is a fan of Gucci, but the reveal on the cover of the March issue of Esquire magazine showed something way bigger, as the global brand ambassador revelead the designs of its upcoming capsule collection with the famous Italian luxury house Gucci , which is inspired by the EXO and Super M member’s love for teddy bears.
This is the first time a Korean celebrity has his own collection with the Italian maison. Creative director Alessandro Michele created a range of men’s and women’s ready-to-wear and accessories embellished with a teddy bear wearing a blue bow tie, the artist’s favorite animal.
“The Kai Capsule Collection is a collection that embodies my favorite animal, a bear. Gucci is a luxury brand and it doesn’t give off the feeling that it’s something you wear typically in your everyday life. But with the cute bear, it seems much more casual. I think you can express your style more adorably because there are bears everywhere. People from varying age ranges can wear it in their everyday lives too,”Kai, Esquire Magazine March 2021 Issue
Launching first in Korea, the collection will be available in #GucciPins temporary stores in Mainland China, Hong Kong SAR, Vietnam, Singapore and Thailand.