Gucci

Gucci Après-Ski Campaign 2022

Gucci‘s Après-Ski campaign is here with luxury athleisure designed to keep you warm and prepared for adventures in the colder season. With a campaign film and images captured by photographer Mark Peckmezian, the house showcases signature and innovative pieces through models partaking in winter-favourite activities such as skiing.


Set against snowy and scenic backdrops of mountain peaks covered in snow, the Gucci campaign images showcase ensembles within the Après-Ski campaign collection. These include logo-embellished jersey leggings, colourful wool cardigans, puffer jackets, and quilted jackets seen on models. There are accessories featured, like ankle boots featuring the interlocking GG motif and even exclusive Gucci ski goggles.

The campaign includes a sneak peek at the highly anticipated Gucci x Adidas collection. Featured in the collection are the Gucci Marmont bag and an aluminium side trolley covered in the GG motif, curated through a partnership with FPM Milano, a luxury Italian luggage curator.

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Head to Gucci’s website to check out the campaign!

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