RELEASE DATE: JANUARY 7
In stores & loewe.com. Online pre-launch of the collaboration will open at 12 am HKT. Global collection launch at 9 am HKT.
Studio Ghibli’s “Spirited Away” is undoubtedly one of the most recognized and acclaimed films by the public. Twenty years after its release, the Oscar-winning film returns from the big screen to our wardrobes, bringing the fantasy world to life through Loewe’s latest capsule collection. If we had to choose a brand that could embody the studio’s punctiliousness, great visuals, and emotion of this film in garments and accessories, it would be Jonathan Anderson‘s Loewe.
The Sen of the collection: From Chihiro, Haku, Kaonashi to Boh & Yubaba
The collection features the film’s main characters, Chihiro, Haku (Nigihayami Kohakunushi), Yubaba, Kaonashi (No-Face), Boh, as well as the cute soot sprites (susuwatari) in various ready-to-wear pieces, blankets, leather goods, and canvas bags. Haku also appears in his dragon form.
Of course, we could not talk about this collection without mentioning the artisanal technique applied to some of the pieces, being the traditional Japanese boro technique which is based on the reuse of remnants by joining them with hand embroidery of simple stitches that hold the remnants and turning everything into a single fabric.
Beyond the technique, the philosophy of this craftsmanship lies not only in the sustainable perspective but also in the valuing of the work of those people who made and mended the garments to extend the useful life of something that otherwise would have become waste.
This is the Spanish luxury fashion house’s second collaboration with Studio Ghibli, having launched its collection inspired by My Neighbor Totoro last January.
No doubt the film’s particular appeal, in terms of creative and narrative diversity, makes these pieces a must-have for every fashionista and Studio Ghibli fan.
LOEWE x Spirited Away capsule collection
Photography. Juergen Teller | Creative Direction. @Jonathan.Anderson | Creative partner. @DovileDrizyte | Styling. @BenjaminBruno_ | Graphic design. @MMparisdotcom | Hair. @KeiTerada | Make-up. @Hiromi_Ueda | Production. @HolmesProduction | Models. @micarganaraz @kitbutlerr @iamhyunjishin @doitlikedua