Our latest Fall-Winter ’21 issue celebrates the empowerment of youth, and one of our stories that celebrate it at its most is “You Rock My World“, a special cover story by a powerful artistic duo: creative director Niccolò Lapo Latini “ADV Niccolò Lapo Latini” (@niccololapolatini) and photographer Emanuele Ferrari (@emanueleferrariph). A story that exudes a “Teen Spirit”, with a totally punk rock atmosphere inspired by Nirvana. The editorial addresses the theme of youthful rebellion, but from a modern perspective, as of today more than ever, these young people are protagonists in multiple areas of modern society. A generation made up of an LGBTIQ+ community trying to defend their rights, of a generation fighting for gender equality and inclusiveness, of a generation fighting against climate change for a greener world. The creative director commented on the story:
At the age of 19 Kurt Cobain in his hometown Aberdeen, wrote with spray paint on the wall “God is Gay”. One of his first acts of pre-Nirvana teenage rebellion. In the interview with Jon Savage in 1993 he will explain that it was a very particular period of his life in which he decided to take some time off to reflect on his sexuality. He was one of the first male Rockstars to support the LGBT community.
On the other hand, you can’t talk about adolescence and empowerment without music, so in this editorial the artistic director also addressed the importance that music has had as an important means of communication, a companion and support of the greatest struggles in history and that connects people regardless of generation or place, something that makes us feel less alone and that gives us strength to fight again when tiredness and bad thoughts seem to impose themselves.
Being the embodiment of this rebellious youth, model Marica Ranno was photographed by the renowned photographer wearing looks from the friendly brand Reebok, a brand that reflects such female empowerment.
Get our Fall-Winter ’21 Issue HERE!
You Rock My World!
by Niccolò Lapo Latini & Emanuele Ferrari
Adv creative director Niccolò Lapo Latini (@niccololapolatini) | Photographer Emanuele Ferrari @emanueleferrariph) | Model Marica Ranno (@maricaranno) at Wonderwall Management ( @ww_mgmt) | Stylist Deborah La Guardia (@deborahlaguardia_) | Makeup Valeria Stefanelli (@valeriastefanelli_mua) | Backstage Video Director Wylliam Fumagalli (@wylliamfumagalli) | Special Thanks to Reebok (@reebok)