Jacopo Fiorentino @unviveur, the founder of the label FSTD @_fstd_, talked with Vanity Teen about his latest collection named Lost Kids, the story of the brand and he also give us some clues about his next collection.
Vanity Teen. How was FSTD born and which concept or aesthetic is it based on?
Jacopo Fiorentino. FSTD has born from the desire to change the fashion game by proposing sustainable and affordable pieces made for everyone.
VT. What’s the message behind your latest collection?
JF. Everyone should be able to wear whatever makes them feel powerful and confident.
VT. Which feature would you say makes FSTD different from the other brands?
JF. I do believe that the most important feature for sure is that by producing to order I can control the material wastage, making a conscious production and at the same time being able to offer a made-to-measure production making each piece at your exact size and measurements.
VT. Could you tell me about your creative process when it comes to creating a new collection?
JF. I do get a lot of inspiration from the people that come into my life and secondly from the cities in which I live.
VT. Your latest collection has incredible shapes and cuts. What made you want to focus on this specific aesthetic and with such special fabrics?
JF. The idea of the collection came to my mind the day I started finding abandoned fabrics in the streets of Paris. This added to the tons of dead stock pieces that are sold on markets and second-hand pieces made me clearly choose the idea of proposing a sort of “uniform”.
VT. The images were shot in the streets of Paris and in the underground if I am not mistaken. Why did you decide to shoot in these locations?
JF. The collection is named “Lost Kids” as a reference to the fabrics and deadstock pieces that I found. I wanted to link this sort of losing the right way and control by shooting the lookbook and the video in the labyrinth of the Paris metro station.
VT. What could you tell us about your future collections? How do you see the future of the brand?
JF. I can only say that I’m already working on it, that it will be even more inclusive, and that there will be a fashion film to present it!