FILA introduces its newest advertising campaign starring globally acclaimed supermodel Hailey Bieber. This fresh campaign pays homage to the brand’s rich legacy, spotlighting the iconic Settanta jacket, which first debuted in 1976.
Captured by renowned photographer Renell Medrano, the campaign visuals emphasize the seamless fusion of athleticism and fashion. Styled by Dani Michele, Hailey Bieber showcases the signature Settanta jacket, distinguished by its iconic stripe accents and color-blocking elements.
The collaboration between hairstylist Bryce Scarlett and makeup artist Nina Park perfectly complements the overall aesthetic. Scarlett crafts a chic bob-length hairstyle, while Park delivers flawless makeup that accentuates Hailey’s natural beauty.
