Jacquemus is a French fashion brand known for its eclectic silhouettes that elucidate a sense of simplicity and self-expression. Recently, the French label acquired a new muse for this season, with the British rapper Central Cee taking on the role of the primary visual of the winter 2022 campaign, “Neve World.” Before this campaign, the most notable connection between Central Cee and Jacquemus was his attendance at the “LE PAPIER” FW22 presentation by Jacquemus earlier this year in Arles, France.
Typical to the French label, the campaign collection incorporates distinctive silhouettes with a pop of bright colours such as pink and purple with colours such as snow white and brown, which are perfect colours for the colder fall/winter season. As seen on the campaign’s visual Central Cee, the attire incorporates fuzzy ensembles with the likes of collard long-sleeve polos with distinctively coloured hemlines and matching mid-rise cargo pants. Accessories include fuzzy balaclavas with built-in visors, woolly beanies, and bucket hats in various colours with the Jacquemus logo embroidered on the front.
Shop the collection by visiting Jacquemus’ website.
More About Central Cee
The 24-year-old British rapper from Shepard’s Bush, London, began his career in 2020, gaining recognition after releasing his two singles, “Day in the Life” and “Loading.” Central Cee’s first mixtape, “Wild West,” was released in 2021. Notably, his first mixtape debuted at number two on the UK Albums chart alongside his recent mixtape, which dropped earlier this year, debuting at the top of the UK Albums Chart. Last month, the rapper surprise-released his debut EP, “No More Leaks,” which includes the single “One Up,” released shortly before.