BOTTEGA VENETA has recently blurred the lines between fashion and street style with its innovative Early Spring 2024 campaign, “Readymade.” This unconventional promotional film features superstars Kendall Jenner and A$AP Rocky and transforms the paparazzi’s celebrity chase into a fashion statement. The campaign showcases the celebrities wearing BOTTEGA VENETA’s new Early Spring 2024 collection in various everyday scenarios, such as buying flowers, driving, walking along the streets, and drinking coffee, all captured in a paparazzi-style manner.
This advertising campaign, led by BOTTEGA VENETA’s current creative director, Matthieu Blazy, highlights the intriguing dynamic between celebrities and paparazzi. The stars’ casual encounters are portrayed in a series of snapshots that give the impression of being taken by paparazzi, merging everyday life with high fashion.