BALENCIAGA recently released its new advertising campaign titled “BALENCIAGA CLOSET,” celebrating the return of its iconic BALENCIAGA Le City bag, first introduced in 2000. The relaunched Le City is crafted from luxurious Arena leather, highlighting retro details such as the original-size studs, laced zipper pulls, painted leather handles, and straps. The campaign is headlined by newly appointed brand ambassador Kim Kardashian, who appears against the backdrop of her wardrobe.
Joining Kardashian in the campaign are actor Nicola Peltz, costume designer and stylist Patricia Field, and fashion blogger Devon Lee Carlson. Each personality brings their unique flair to the campaign, shot and directed by renowned collaborators Inez and Vinoodh. Set in a museum-like closet space, these stars deliver compelling visuals that perfectly encapsulate the essence of BALENCIAGA.
