Alpha Industries EUROPE and Seoul-based label Thug Club join forces for their first joint collection for FW25, merging Alpha’s military heritage with Thug Club’s bold visual identity — a fusion of precision and attitude that redefines two archival classics.
The collection introduces bold reinterpretations of Alpha’s most iconic silhouettes, including:
- ALPHA X THUG CLUB CWU-45P RIVET (€469) — available in vintage white, sage green, and black.
- ALPHA X THUG CLUB CWU-45P ALL OVER RIVET (€1,100) — KaDeWe Berlin exclusive for Europe, not available online.
- ALPHA X THUG CLUB CWU-45P STUD (€509) — available in black and vintage white (online exclusive in black).
- ALPHA X THUG CLUB N-3B PARKA (€659) — available in sage green and vintage white (online exclusive in sage green).
Founded in 2018 by Creative Director Jiyool Kwon, Thug Club draws inspiration from hip-hop culture, motorcycle aesthetics, and the vibrant energy of Seoul’s Itaewon district, creating a distinctive visual language recognized worldwide.
