Photographer: Gustavo Granados @gustavogranados
Model: Silja Kunde @superbikesilja
Agency: Gustavo Granados Model Management @gustavogranadosmgmt
Creative Direction & Styling: Charina Chacon @charinachacon ·
Makeup: Arianna Regina @ariregina_mua
Hair: Pierina Rosales @pieriros.beauty
Production Team: Maria de los Angeles Paz @its_maripaz
Location: Flower Shop Zoom Bloomz @Zoom_Bloomz
1. Silja, given your PhD in Marketing Psychology, how do you leverage your academic expertise to strategically curate your visual identity as an international model and influencer?
My background in Marketing Psychology gives me a very strategic lens on how I build my visual identity as an international model, influencer, and TV host. I understand that people don’t just react to images—they respond to emotion, consistency, and perception and that’s also the fun part about it :)
So every element of my brand—from styling and color palettes to locations and storytelling—is curated with intention. I focus on creating a strong, recognizable identity that communicates luxury, confidence, and authenticity while still feeling relatable.
It’s about positioning. I don’t just show a lifestyle—I design an experience that people want to be part of. That’s what allows me to grow not only as a model, but as a personal brand across social media, television, and global audiences.
2. You’ve walked the runways at Paris, Milan and Berlin Fashion Weeks. How has your exposure to the European high-fashion circuit influenced your artistic approach to the editorial shoots you produce now in the U.S.?
Working at fashion weeks in Paris and Milan refined my understanding of high-fashion storytelling and artistic precision. The European market is very concept-driven and detail-oriented, which shaped how I approach editorials today. In the U.S., I translate that into more dynamic, cinematic content—combining European sophistication with a stronger focus on personality, movement, and audience engagement. It’s so much fun working in the US as a European. I literally live my dream :)
3. Your latest work merges high-end modeling with motorcycle culture.
From a creative direction standpoint, how do you balance the raw, industrial aesthetic of motorsports with the polished elegance of professional modeling?
Blending high fashion with motorcycle culture is about contrast and control…. The raw, industrial energy of motorsports adds authenticity and edge, while the modeling brings structure, elegance, and visual refinement. I see it as creating a new aesthetic language—where strength and femininity coexist in a powerful, modern way. And it actually combines my two passions that I live for … modeling and motorbikes!!!!
4. As your career evolves from being the face of established brands to building your own media presence as a model and TV host, how are you redefining influence and creative control in today’s digital landscape?
Traditionally, as a model, you are the face of someone else’s brand. What excites me now is stepping into a new role—building my own brand while also being the face of a TV channel as a host.
With platforms like YouTube and social media, I’m no longer just representing a vision—I’m creating it. I can shape how I’m seen, connect directly with my audience, and expand beyond modeling into media, entertainment, and storytelling on my own terms.
It’s a shift from being selected to being self-defined—and that’s where real influence begins ;)
Wardrobe:
Ankvas Crochet Mini Dress
Calzedonia Red Stocking
Steve Madden Red Heels
Guess Black Faux Fur Sweater
Asos Lace Mid Skirt
Calzedonia Red Stocking
Steve Madden Red Heels
Revolve Yellow Fur Coat
Burberry Womens Jackie Shearling Mules
Etro Floral Top
Nasty Gal Pink Skirt
Etro Scarf