From the intimate streets of Venice to the Mediterranean light of Ravello and the futuristic landscapes of space exploration, the 2026 hottest campaigns turn menswear into a journey. Bottega Veneta, AMI Paris, Saint Laurent, Louis Vuitton and Giorgio Armani each frame a distinct vision of modern masculinity through place, atmosphere and attitude.
BOTTEGA VENETA FALL 2026 CAMPAIGN
Shot in Venice under the creative direction of Louise Trotter, Bottega Veneta’s Fall 2026 campaign offers an intimate portrait of the city. Photographer Chris Rhodes captures everyday Venetian settings, where vintage interiors and terrazzo floors highlight the collection’s craftsmanship. The campaign creates a dialogue between heritage and modernity, reflecting the Maison’s deep connection to the Veneto region.
AMI PARIS SUMMER 2026 CAMPAIGN
For its Summer 2026 campaign, AMI Paris presents Ami d’Été, a collection inspired by the carefree spirit of summer in the South of France. Shot by Victor Brun and styled by Javier de Pardo, the campaign features Valentin Humbroich in relaxed silhouettes, lightweight fabrics and playful summer prints.Stripes and shades of blue, red, and white embody the effortless elegance and timeless spirit of the Parisian Maison.
SAINT LAURENT FALL 2026 CAMPAIGN
For its Fall 2026 menswear campaign, Saint Laurent features Austin Butler, photographed by Talia Chetrit under the creative direction of Anthony Vaccarello. Set within expansive modernist interiors, the campaign combines sharp tailoring and controlled elegance with a subtle sense of emptiness and tension. Butler embodies Saint Laurent’s vision of contemporary masculinity: sophisticated, self-possessed and powerful, yet introspective.
LOUIS VUITTON FALL 2026 CAMPAIGN
For its Fall 2026 Menswear campaign, Louis Vuitton explores the future of travel through the lens of space exploration. Shot by Oliver Hadlee Pearch, styled by Matthew Henson and under the creative direction of Pharrell Williams, the campaign unfolds across rocket launch sites, laboratories and mission control facilities. The imagery creates a dialogue between heritage, innovation and technology, reimagining travel as a journey of discovery and new possibilities.
GIORGIO ARMANI MARE 2026 CAMPAIGN
For its Mare 2026 campaign, Giorgio Armani captures the essence of an Italian Mediterranean summer at the iconic Villa Cimbrone in Ravello, overlooking the Amalfi Coast. Shot by Francisco Canton, the campaign features Valerie Scherzinger, Nakul Bhardwaj and Balthazar Dib in a timeless dialogue between architecture, nature and effortless style. Cinematic imagery, soft summer light and fluid silhouettes evoke a sense of escape, intimacy and understated elegance, expressing Giorgio Armani’s refined vision of seaside living.
