PATT celebrates the art of self-expression through fashion. Founded by the visionary Pattarakorn, the brand is a testament to the transformative power of creativity and craftsmanship. Drawing from her love of colour and passion for individuality, Pattarakorn designs each piece to inspire women to embrace their uniqueness with boldness and grace.
Central to PATT’s identity is its signature hardware design, a distinctive element that embodies the brand’s philosophy of combining functionality with style. The inspiration for this unique design came from Pattarakorn’s background in crafting leather car key cases and her fascination with the elegance of hotel door chain locks. This fusion of influences is captured in PATT’S LOCK Identity. This hardware design is more than an aesthetic feature; it symbolises security, sophistication, and personal connection: qualities that define every PATT London creation.
From a girl with a wild imagination to the founder of a vibrant fashion brand, Pattarakorn has always been captivated by colour and the power of self-expression. She believes every woman deserves to feel confident and beautiful in her own unique way. Through her designs, Pattarakorn aims to inspire women to embrace their individuality and explore the world with boldness and grace.
