From all-over-printed everything, from magic eye-patterned suits, fire bodysuits, to The Matrix-inspired numerical chains and more.
The brand Vetements, born in Paris, got popular when in 2015, Demna Gvasali, little-known at that time, was designated creative director of Balenciaga, replacing Alexander Wang then. The post-sovietic esthetic, the conceptualization, deconstruction, forms and proportions were some of the brand’s identity.
The Vetements Spring Summer collection inspired by our digital existence, digital products, and The Matrix numerical chains in cofounder Guram Gvasalia’s mind.
Digital era has been in our days more than ever due to the pandemic impact in our lives, intensifying to connect us through smartphones and computers. All three of the Instagram posts that announced Vetements’ immense 129-look collection misspelled the brand’s name as VTEMETNES. It was an off-calendar Fashion Week-free event that had a link invitation for everyone who wanted to join the show.
Vetements mixed the Matrix and digital concepts with pixelated background and flower prints glowing in each outfit and logo-stamped jeans, flame printed in large matching boots, big black overcoats and sharp sunglasses which really brought Morpheus vibes by way of, And the slogan shirts and hoodies; “The Devil Doesn’t Wear Prada”, and others. Those graphic hoodies and T-shirts were layered underneath the brand’s signature square-shouldered jackets, and other street basics.
This visual motif was executed all-manner of ready-to-wear, with boxy coats and sassy slogans, a source of much inspiration for the Zurich-based fashion brand.
A series of pranks and deconstruction of runway norms welcome you to Vetements’ matrix.