Minimal, Modern, Basics is PHYNE @phynefashion, the brand new German label that goes straight to the point of every wardrobe piece: Highlight your personality. Unde the minimalistic maxim ”Less Is More” Phyne delivers the basic pieces with a stylish, high quality and sustainable approach.

For its Fall/Winter 2017 campaign, the German label taps top models Bo Develius @bodevelius and Alexandre Cunha @alexxxcunha captured under the lens of Joachim Baldauf @joachimbaldauf with styling by Claudia Hofmann @c.hofmann1 along the creative direction of Dirk Meycke. The collection encompasses sweat bomber jackets, long sleeve, round and V-neck t-shirts, and sweatshirts coming in different colors and patterns. A collection of PHYNE caps is also available. Check PHYNE site and the full campaign HERE.