Following its vision; tailored to all realities, Tribute Brand has launched a virtual hangout feature, enabling users to turn their digital assets into avatars and socialize in virtual Tribute Brand store inside MONA, a multiplayer platform for virtual socialization.
For this occasion Tribute Brand opened two virtual spaces, Tribute Street – Rue Saint-Honore and PUNK Store. Tribute Street functions as a blank slate, awaiting the unveiling of new virtual stores as they release new drops, with PUNK Store being the first one. PUNK owners can access PUNK Store and other virtual spaces inside MONA as SPUNKY, a 1 of 1 avatar.
Tribute Street is a reconstruction of the famous shopping street in Paris, the Rue Saint Honoré.
Imagining society in a state of anarchy, Tribute Brand virtually vandalizes physical shops that exist in the real-world Rue Saint-Honore and adapts them for its own brands. In order to emphasize the advantages of the virtual realm over the physical, Tribute Street is a 3D experience of Google Street footage rendered in a low-poly style.
The PUNK Store is a virtual store for the Tribute Brand’s PUNK brand. Open 24/7 and designed as a dance floor with music spread over multiple floors, the store allows users to indulge in multisensory exploration. Located on a small private island, it provides the perfect shelter for the young, wild, and free. As of 2023, the store features at least nine different music floors, its own underground sewerage system, and a stair-like lettering construction composed of three main Espresso Martini ingredients; success, health, and happiness. The purpose of this construction is unclear.