MINUSTWØ @minustwouk announces the launch of the “smiley” denim, 100% cotton laser printed jeans with a smiley face all over. As the brand says, this design taps into the essence of rave culture to create a campaign that shows the brand’s roots in the scene.
We linked up with real ravers and skankers to create the content for the campaign, with sound powered by M2 family.
