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MINUSTWØ Launches Smiley Denim MINUSTWØ Launches Smiley Denim Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Campaigns

MINUSTWØ Launches Smiley Denim

MINUSTWØ @minustwouk announces the launch of the “smiley” denim, 100% cotton laser printed jeans with a smiley face all over. As the brand says, this design taps into the essence of rave culture to create a campaign that shows the brand’s roots in the scene.

MINUSTWØ Launches Smiley Denim MINUSTWØ Launches Smiley Denim Vanity Teen 虚荣青年 Lifestyle & new faces magazine

We linked up with real ravers and skankers to create the content for the campaign, with sound powered by M2 family.

MINUSTWØ Launches Smiley Denim MINUSTWØ Launches Smiley Denim Vanity Teen 虚荣青年 Lifestyle & new faces magazine

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