For this season Dsquared2 (@dsquared2) presented a collection focused on delivering waves of coolness, chill, and positive attitude through a fresher, more colorful collection through its own vision of the Jamaican surfer.
The collection presented a collaboration with the Bob Marley Foundation by featuring the singer’s face and phrases on some of its pieces. Another collaboration made by the designers was with Honda through biker gear pieces detailed with the motorcycle company’s logo.
1017 ALYX 9SM
When it comes to a season like Summer, the important thing is to be able to show off the pieces, to put them in “Motion”, the title of Matthew M Williams‘ Spring/Summer collection for 1017 ALYX 9SM (@alyxstudio).
Presented at the abandoned Franco Scarioni outdoor pool complex, the collection had a fresh endowment of unisex, streetwear and summer futurism reflected through layering that highlighted the focus on the functionality and aesthetics of the pieces.
Family First ” I Love Milano”
Family First (@familyfirstmilano) is a brand that blends two great passions that America and Italy have in common: family and style. For this season the brand presented a collection that fuses Italian sartorial know-how with the contemporary American style, plus the central theme of the collection being the concept “I Love Milano”.
Designs, color palettes, and prints alluding to the Sicilian summer are present on shirts, pants, and jackets. The looks reflect a mix of Italian tailoring with the casual American style on some of the pieces like jackets, and hoodies, keeping their summery aura, completed with the graphic style of the initials “FF” of the brand.
Other themes presented in the collection are racing with the black and white checkered flag pattern of car racing, as well as the tracksuit consisting of a pair of pants and a jacket made of different contrasting leathers in the color combinations of cream/black/tobacco, cream/violet/black and cream/light and blue/black.
The collection featured a collaboration with Warner Bros. by presenting on some of its pieces images of the entertainment company’s famous cartoons: Looney Tunes and Rick and Morty, printed on oversized fit sets, shirts, sweatshirts, T-shirts, and shorts.