JW Anderson’s Loafer Bag campaign stars British singer-songwriter and ex-Spice Girl, Mel C – in the first campaign since the brand relaunched this year.
The campaign, photographed by Heikki Kaski, styled by Benjamin Bruno and directed by Jonathan Anderson, focuses on the Loafer Bag and features the new Resort Spring Summer 2026 collection. In line with the brand’s DNA and its new direction, the first series of images also featured American actor John Malkovich.
The images embody JW ANDERSON’s ongoing dialogue of heritage and innovation, a world where fashion, objects and art converge.
