A new online store for Jean Paul Gaultier has just been opened. Under the leadership of its managing director, Antoine Gagey, the couturier’s archives and his brand are once again up-to-date: the site offers fashion and beauty products, especially vintage.
From now on the ’80s and ’90s archive of Jean Paul Gaultier, with over 30,000 pieces, will be available for rental and a vintage category, with 50 items sourced from private clients and third party resellers that will be available for purchase. Rental prices are expected to start at 150 euros for a scarf to 700 euros for the short loan of an evening dress.
Kicking off an initiative like this is no easy task, and in order to do so, they had to start the efforts of cataloging the brand’s archive about a year ago: repairing, classifying and moving clothes and accessories to safe storage, a work that hasn’t been finished yet.
There will be periodic curations of their archive to add in the site, in the in the words of Jean Paul Gaultier CEO Antoine Gagey: “We will renew the offer, depending on the trends, for example if we see certain items in the vintage market trending or inflating,”
With this new proposal, Jean Paul Gaultier joins the list of luxury companies that have recently joined the resale of vintage products and pieces. Among them, Gucci launched its Vault platform at the end of September, in which it also put old and redesigned pieces of the firm on sale.
At the start of the year the maison announced their return to prêt-à-porter after 6 years of absolute dedication to haute couture, but they certainly want to do things their own way.
Gagey told WWD: “We want to explore new ways of buying and experiencing fashion by mixing in the same platform, on the same page, new looks from our design studio, design collaborations with some guests, re-edition of iconic pieces and also vintage,” and added: ‘The idea is to renew, to surprise the customer and to give them the opportunity to wear different pieces of Jean Paul Gaultier that they will not be able to buy simply because they don’t exist.’
In a timeless way they have been developing and putting on sale their designs regardless of any calendar, including their last capsule, completely unisex (on the site, there are no gender filters available – the brand wanted an inclusive approach), with which they come to celebrate the “punk” style.
This capsule is included in the first range of products that will be available in their new e-commerce, a ready-to-wear collection inspired by Gaultier’s favorite theme “Les Punks,”, a collaboration with the American company of leather specialists Schott NYC and an accessories capsule designed by the French Stéphanie D’heygere.
