Cartier

Jackson Wang Features in Cartier’s 2022 Festive ‘Love Is All’ Campaign

Cartier commemorates the season by revealing its recent campaign, “Love Is All,” which aims to highlight and celebrate timeless and universal love. The campaign stars familiar faces, most notably Jackson Wang and other “friends of the Maison”: Troye Sivan, Willow Smith, Ella Balinska, Monica Bellucci, Mariacarla Boscono, Lily Collins, Maisie Williams, Annabelle Wallis, Golshifteh Farahani, Khatia Buniatishvili, and Mélanie Laurent.


The accompanying campaign film below was shot in various places, including Paris, Shanghai, and Los Angeles, with Charlotte Wales (director and fashion photographer) acting as a director for the campaign film.

The featured background song, “Love is All,” is a 70s pop song composed by Ronnie James Dio and Roger Glover. Each star is adorned in Cartier jewellery, including exclusive Cartier watches, necklaces, bracelets, and rings, as they lipsync and dance along to the sound of Ronnie James Dio’s powerful vocals, emitting a sense of passion and fun.

For more information visit Cartier’s website linked here.

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