Just Lick It. Designer Sherly Hartono presents the lookbook of her Fall/Winter 2015 collection. Characteristic of the designer, abang abang (Indonesian working-class men from her home in Jakarta, Indonesia) as focal point was a must, as we could appreciate in her F/W 2014 collection.
For this collection, the inspiration was sportswear. Noodles, bowls with rosters decoration, Indonesian rupiahs, and horror films were used as prints. Nike-like logos with the phrase ”JUST LICK IT” instead of the usual ”JUST DO IT” can be appreciated as a way of depicting the fact that some people who live their cannot afford this type of clothing, considering the fact that Indonesia is one of the greatest mass-producers for this type of brands, .
The style and inspiration of the designer is unique, as she once stated for Opening Ceremony ‘‘Because they live so far away from the fashion world, their style becomes truly unique.”
Photographed by Reza Hood and styled by Benjamin Brouillet.