GCDS Spring/Summer 2024 Campaign by Giuliano Calza GCDS Spring/Summer 2024 Campaign by Giuliano Calza Vanity Teen 虚荣青年 Lifestyle & new faces magazine

GCDS Spring/Summer 2024 Campaign by Giuliano Calza

Giuliano Calza, the visionary founder and creative director of GCDS, ushers in February with the unveiling of his Spring/Summer 2024 campaign, captured in its entirety by the renowned celebrity paparazzi agency, Backgrid.

This innovative campaign blurs the lines between distinct universes, marrying the vibrant energy and rich history of Italy with the glitz of Los Angeles, the entertainment capital. Echoing the legendary collaboration between Franca Sozzani and Steven Meisel two decades ago, the campaign showcases a series of images that capture candid, unscripted moments in true celebrity fashion. With a focus on authenticity and a casual approach, the imagery retains GCDS’s signature ironic undertone while embedding fashion into the fabric of everyday life amidst the Italian designer’s favorite spots in LA. Each photograph is a narrative that intertwines American culture with GCDS’s impeccable Made in Italy design, offering glimpses into the private and public spheres of celebrity life – from dining preferences to automobile choices, and how these insights shape contemporary culture.

The paparazzi lens captures celebrities adorned in GCDS’s latest ready-to-wear collection, a capsule featuring logo-printed essentials, ranging from slim-fit T-shirts to relaxed, versatile sweatshirts. The campaign also spotlights some of the brand’s most iconic bags, including the introduction of the “Comma Notte Bag,” a piece characterized by its asymmetrical shape and silver metallic accents, offered in various styles including laser-etched monogrammed denim, silver, and raffia.

GCDS Spring/Summer 2024 Campaign by Giuliano Calza GCDS Spring/Summer 2024 Campaign by Giuliano Calza Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Calza’s enthusiasm for choosing Los Angeles as the backdrop is palpable. He reflects on the experience, stating, “LA serves as the ideal backdrop to vivify our creations, extending the vitality of our looks beyond the runway. In an era that often neglects the allure of the mundane, venturing outside the studio to shoot this campaign provided a unique and exhilarating perspective.”

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