The young French label, created in 2015 by Adrien Albou, presents a rock and colored inspired collection of sixteen silhouettes. The unisex collection pays tribute to the styles of the Z-Boys in the 70s and re-visit the rock n’ roll attitude of one of the most influential skateboarders of all time Jay Adams.
Mixing inspirations from the skateboarders’ aesthetic in Venice Beach in the 70s, with its grunge spirit, Garçons Infidèles introduces a bold collection playing with patterns, fabrics, cuts & colors. From the essential baggy denim to the floral printed shirts, every piece is designed to make us think about skateboard.
When you first try skateboarding, one of the things you constantly hear is “falling is learning”. After calling its collection Fall to Learn, some will think the brand is making an optimistic nod to the current sanitarian situation we’ve got used to living with, others will remember the painful experience of riding a skateboard for the first time, while the happy few who mastered the art of skateboarding will agree.
The brand is now available in more than 30 retail stores around the world including Boys Dont Cry, Maxfield, Isetan, Webster and Farfetch.