The workshop is the beating heart of Ferrari a place where skilled hands sculpt materials and color into expressions of speed, beauty, and purpose. It is an atelier where human ingenuity and mechanical precision coexist, a space of creation and invention that defines new ways of driving, dressing, and being.
For the FW25 ADV campaign, shot by Robin Galiegue inside Ferrari’s cutting-edge e-building in Maranello, the workshop is reimagined as a futuristic laboratory. Bathed in luminous white, this setting evokes a suspended yet industrious atmosphere both grounded in the present and reaching beyond it. It becomes the ideal backdrop to spotlight the instinctive clarity and expressive freedom of the Ferrari man and woman, embodied through the tactile sensuality and engineered precision of the collection.
Creative Director Rocco Iannone envisions Ferrari’s image as a fluid, ever-evolving construct. In his approach, the campaign and the fashion show are not mere reflections of one another, but successive and complementary chapters in an ongoing narrative. While the FW25 collection is rooted in the manual and pictorial identity of the atelier, it finds new resonance within the modern context of the e-building offering a preview of what’s to come in the upcoming show.
The presence of an all-white Testa Rossa, an iconic Ferrari that has shaped the collective imagination further reinforces the workshop’s symbolic role of innovation and identity.
Within this mechanical yet deeply human space, models Jeanne Cadieu, Elisabetta Dessy, Annemary Aderibigbe, Fernando Lindez, Badhiel Lony, Nyang Meng, and Yu Qi move with self-assured ease. They wear garments conceived as extensions of the self, engineered surfaces and silhouettes that serve as visual adjectives of identity and expression. This philosophy extends to the accessories: from aerodynamic shoes echoing the form of a spoiler, to the La Ferrari Dino bag, and Nello The Ferrari Tool Case, a tribute to the brand’s technical heritage.
Lit with a clear, revealing light that enhances every texture and detail, the campaign captures the intimate interplay between thought and action offering a vision of style shaped by movement, innovation, and authenticity.
