Lensed by Steven Meisel, the images in the advertising campaign for the Winter 2020-2021 collection by Kim Jones capture the Artistic Director’s silhouettes in a dreamlike setting. Reinterpreting the scenography of the show, these striking compositions evoke the mysterious beauty of Dutch Master paintings. With new bag silhouettes and a wide range of new items, the new campaing for the Winter 2020/21 collection showcases this new collection’s scent.
“I loved the show we did to celebrate Judy Blame and wanted to highlight the couture aspects of the collection by recreating the set for the shoot”
Kim Jones
As we can see in this campaign, dark blue tones are the predominant in the winter 20/21 collection, adding some slightly clear and bright elements, coinciding with the campaign’s aesthetic with enchanting billowing clouds colors with bluish evanescence; a poetic tribute to the passionate souls Christian Dior and Judy Blame, the iconoclastic personality whose visionary modernity inhabits this collection.
The models wear pieces that combine Dior’s timeless allure with the subversive attitude of the English artist, who appropriated everyday objects – such as padlocks and safety pins – as daring accessories. House codes steeped in haute couture references are embodied in the moiré sheen of silk and embroideries, and in the arabesque scrolls of paisley.
Opera gloves complete each look, along with the Saddle and Soft Saddle bags, the latter a hobo version of the House icon –, the new double pochette with shoulder strap that redefines the Saddle’s curves, to boots that revisit the “Jodhpur” style, these objects of desire punctuate a series of luminous images celebrating the reinvention of grace.
Credits:
Ad Photographer: Steven Meisel
Art Director: Ronnie Cooke Newhouse
Stylist: Melanie Ward
Make Up Artist: Pat MacGrath
Hairdresser: Guido Palau
Models: LUCAS EL BALI @NEW MADISON – LUDWIG WILSDORFF @PREMIUM – PATRICK WALDRON @PREMIUM – THATCHER THORNTON @CHARLIE – MALICK BODIAN @SUCCESS – OTTO NAHMMACHER @IMG – JECARDI SYKES @HEROES