A Stylish Collaboration: K-Pop’s Tomorrow X Together Makes History with Dior at Lollapalooza
The dazzling world of K-Pop continues to make waves in the fashion industry, and it’s showing no signs of slowing down. Dior, the famed high-fashion house, has seized the opportunity by naming South Korean quintet Tomorrow X Together (TXT) as its newest brand ambassador
During their historic, headlining set at Chicago’s Lollapalooza festival, members Soobin, Yeonjun, Beomgyu, Taehyun, and Hueningkai teased the appointment, wearing custom-made Dior ensembles. This marked them as the first Korean group ever to headline the renowned festival.
Tomorrow X Together: Dior’s Perfect Match
Dior’s artistic director, Kim Jones, expressed his admiration for TXT’s “great attitude and style” and praised their unique presence in custom stage outfits. The partnership is indeed a match made in fashion heaven.
Soobin, the group’s leader, reflected on the significance of their Lollapalooza performance, describing the honor of sharing the stage with Dior and emphasizing their hopes to showcase TXT’s versatility through this collaboration.
With chic outfits like sleeveless gilets, chino trousers, coordinating kilts, cropped wool zip jackets, and pleated shorts, Dior has infused TXT’s stage presence with a touch of haute couture.
Following previous engagements with K-Pop stars, including BTS’ Jimin, Dior’s latest move reflects a growing trend among luxury labels. 2023 is shaping up to be a year where K-Pop and high fashion dance together, creating a blend of style, music, and culture that resonates worldwide.