Embark on a sentimental journey back to the early ’90s, where we reintroduce a generation that questioned every dichotomy and daringly crossed the stern boundaries of societal norms.
A Vibrant Echo of Defiance and Liberation
This lively revival resonates with the firm determination of the era. The youth of the time boldly shook off the shackles of convention, immersing themselves in a lifestyle steeped in unapologetic hedonism. Their dogged pursuit of pleasure became a rallying cry, an indelible mark of their refusal to be trapped within the rigid confines of societal expectations.
The Melting of Binary Roles into Powerful Softness
The strict constructs of gender roles dissolve into tender masculine attitudes where contrasting feelings of violence and kindness, anger and pleasure coexist, defying the constraints of a narrow-minded world. Hedonism has never been as decadent, nor soft as powerful.
Inspiring Liberation Across Generations
Their boldness breached boundaries, leaving a lasting impression on the culture and sparking a wave of liberation. The unyielding spirit of these young rebels challenged societal rigidity, setting the stage for a revolution of self-expression. Their audacious footsteps left a legacy that encouraged subsequent generations to embrace individuality and reject the restrictions of a closed-minded world.
From the thumping beats that invigorated their souls to the daring fashion choices that disregarded conventional norms, the youth of the early ’90s symbolized a hedonistic ethos that caught the world’s imagination. Their dogged pursuit of pleasure became more than a rallying cry—it stood as a testament to their refusal to conform, an inspiration for all who followed in their audacious footsteps.
TEAM CREDITS
Photographer: Aldo Giarelli
Stylist: Michele Rombola & Luca Venturelli
Make-Up & Hair: Gaia Neri
Models
Oran Cusack at Boom Models
Finn Harry at Boom Models
Carlo Tenti at Indastria Models