Rhode brings its signature summer glow to the Amalfi Coast with an exclusive Summer Station, featuring sold-out beauty essentials, limited-edition merch and a location-exclusive SKYLRK hoodie.
On August 20, Rhode, the skincare and makeup brand founded by Hailey Rhode Bieber, landed on the Amalfi Coast for a summer weekend, bringing its signature world to the heart of the Italian dolce vita. The pop-up, named the Rhode Summer Station and open through August 23, celebrated the brand’s new Summer Collection, giving visitors the chance to discover and shop the latest products in person, including several items that had already sold out online.
Part of a global tour stopping in destinations around the world, the Rhode Summer Station was created to bring the brand closer to its international community through an immersive experience tailored to each location. Beyond the new additions to the Summer Collection, some of the biggest draws for rhode fans were the exclusive products and merchandise available only at the pop-up.
Among the most coveted pieces was the limited-edition Rhode Summer Tour hoodie, featuring a unique design created specifically for each stop on the tour. Available exclusively at the kiosk and in limited quantities, the hoodie was made by SKYLRK, the streetwear brand Justin Bieber founded in 2025, making it one of the most exclusive souvenirs from the Italian stop.
