Cairo, but make it Casablanca.
For Fall-Winter 2026, the Parisian house leaves the mythology behind and steps directly into the chaos, colour, heat, movement and beautiful contradictions of the Egyptian capital.
Carnet de Voyage is less a campaign than a postcard torn from a dream: one where ancient civilisation meets modern desire, and getting lost is part of the itinerary.
Photographed by Theo Liu, the series unfolds like a visual diary: spontaneous, imperfect, cinematic. Nothing feels overly staged. Instead, Cairo becomes the protagonist, its streets, meals, encounters and monumental silhouettes colliding with Casablanca’s unmistakable fantasy. It is Egypt experienced rather than simply observed.
And then there are the clothes.
Casablanca’s signature colour-gradient sets arrive like portable sunsets, while printed silk separates, fluid full-length dresses, swimwear, sportswear and jersey pieces inject the collection with an almost delirious energy. Luxury here doesn’t mean standing still. It moves, sweats, travels, dances. It belongs in the street as much as it does against the backdrop of history.
The casting pushes that idea further. Youssef Rocha, Mohamed Hassan, Lulu Wood and Rania Benchegra join locally cast Egyptian talents Youssef Sharaf and Adhar Abiem, creating a cast that feels less like a conventional fashion lineup and more like a group of characters accidentally meeting somewhere between Cairo and a movie set.
That tension – between reality and fantasy – is where Casablanca feels most alive.
Founded by Charaf Tajer in 2018, the house has always treated travel as a form of storytelling, drawing from Tajer’s Parisian and Moroccan heritage while constantly looking outward. With Carnet de Voyage, that instinct reaches Cairo: not as a backdrop, but as a living, breathing collage of past and present.
This is fashion as escapism without the need to escape reality.
Cairo is the destination. Casablanca is the state of mind.
