G-STAR takes a new approach to denim with ClassiQ Denim, a premium line that celebrates timeless silhouettes with modern precision. While the brand’s Anatomic Denim pushes boundaries in fit and construction, ClassiQ focuses on clean, understated cuts, meticulous proportions, and refined finishes.
“ClassiQ highlights a quieter but essential side of G-STAR,” says Gwenda van Vliet, Chief Brand Officer. “It expresses the classic in a clear, contemporary way, fully in line with our identity.”
The line revisits iconic five-pocket styles like the Kate Boyfriend and Judee for women, and Morry, Dakota, Deeggie, and Mosa for men, while introducing new shapes with careful attention to volume and structure:
- Roxx – a wide-leg jean for women, relaxed yet perfectly proportioned for everyday wear.
- Lennox – a straight, versatile cut available in multiple washes.
- Streem – a tailored men’s jean with a slightly tapered leg, deep back yoke, triple stitching, and reinforced fly.
Photographed by Jorin Koers and filmed by Stephan Polman, the campaign highlights the denim front and center, using low angles and direct compositions for a bold, minimal aesthetic.
ClassiQ Denim launches in France on February 16, 2026, available in G-STAR stores, select multi-brand retailers, and on g-star.com.
