By Julia Radovich
As part of Paris Fashion Week, the HKFG Autumn Winter 2025 presentation, organized by the Fashion Farm Foundation (FFF), brought together Hong Kong-based designers to showcase their latest collections. The event provided a platform for brands exploring diverse approaches to contemporary fashion—from gender-fluid silhouettes to reimagined streetwear and refined craftsmanship.
To learn more about their creative philosophies, inspirations, and key pieces from the collection, we spoke with the designers behind AENRMOUS, DEMO, IP-AXIS STUDIO, JESSE LEE, KINYAN LAM, PONDER.ER, REDEMPTIVE, REVERIE BY CAROLINE HÚ, RHYZEM, and SWEETLIMEJUICE. Here’s what they shared.
Brand: AENRMOUS
Instagram: @aenrmous
Category: Womenswear / Unisex
Designers: Uia KWOK & Kenneth Cheang
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
The philosophy of our brand is deeply inspired by Time travel and symbol language. This season, we explain the era of 1805 — a time of turmoil, transformation, and yearning for renewal. We aim to immerse ourselves in the spirit of that age, using it as a lens to interpret our unique utopian aesthetic. Our designs are not only garments but also chapters of a greater story built within our own worldview. Through this, we present a blurred relationship between reality and the imagination, encouraging the courage to dream and reimagine. The most important aspect of our philosophy is this interplay between history, fantasy, and hope—creating a space where the struggles and beauty of the past merge with the audacity to envision a better, freer future.
What were the key inspirations or ideas behind your latest collection?
The latest collection draws inspiration from the tumultuous year of 1805, a time shrouded in conflict and adversity. Gothic architecture, with its towering spires and intricate stonecarvings, served as a key visual anchor for the designs—its weight and detail reflecting the struggles of that era. From there, we explored the evolution from darkness to light, creating garments that tell the story of rebirth and renewal. The transformation of “Calamity Town” itself—from an oppressive, battle-worn place to a sanctuary of peace— was central to the collection. This duality is reflected in the designs: structured, heavy silhouettes transitioning into flowing, delicate garments that evoke liberation and hope.
Is there a product that especially resonated with customers, and did it surprise you in any way?
Joint Breeches Pants – This conceptual trouser draws inspiration from the elastic tension of the human body, translating this into a design that features stretching and constricting details on the pant legs. The outer layers of each pant leg are designed to mimic the compression and expansion of veins, creating a visually dynamic, tension-filled aesthetic* that echoes the natural movements of the body. The design concept is further enhanced by its pairing with a matching Jacket, which incorporates elements resembling a skirt-like structure, blurring the boundaries between functionality and form. Together, they create a surreal and illusionary effect, challenging perceptions and evoking an understated surrealist interpretation of the relationship between the body and clothing. This concept was inspired by Panic.
Brand: DEMO
Instagram: @_demo_official
Category: Womenswear / Unisex
Designer: Derek CHAN
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
DEMO is built on the idea of soft masculinity, redefining traditional menswear by incorporating feminine and gender-fluid elements. The brand explores the balance between classical and contemporary aesthetics, using craftsmanship and storytelling to challenge stereotypes. The most important aspect is creating a space where fashion is an expression of identity rather than a limitation—where details, textures, and silhouettes evoke emotion and inspire new perspectives on gender and style.
What were the key inspirations or ideas behind your latest collection?
DEMO’s latest Fall/Winter 25/26 collection, which we are showing during Paris Fashion Week, is inspired by the fashion and showbiz of Hong Kong’s golden era in the 80s and 90s, but at the same time, with a touch of Y2K. It reflects the dynamic textures and nostalgic charm of that period, blending retro striped and checkered fabrics with differentdenim washes, brushed effects, and embellishments. The collection plays with layering, trench coats, long coats, and denim jackets, reinterpreting these classic elements with DEMO’s signature romantic touch. It’s a tribute to an era of bold individuality and craftsmanship while making it relevant for today’s audience.
Is there a product that especially resonated with customers, and did it surprise you in any way?
The embellished pearl blazer, paired with the Paradise pants from our SS25 Finale, was a standout piece. It resonated strongly with our customers, with its intricate detailing and elegant silhouette. I was surprised by how well it connected with people, not just for its craftsmanship but for the way it captured a sense of ethereal sophistication. The combination of luxurious pearls and the flowing design of the pants became a signature look that truly represents the heart of the SS25 collection, blending artistry with wearability.
Photo ref: DEMO.jpeg
Brand: IP-AXIS STUDIO
Instagram: @ipaxis_industrial.studio
Category: Womenswear / Unisex
Designer: Max TSANG
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
At IP-AXIS STUDIO, our philosophy is driven by the intersection of functionality, innovation, and futuristic aesthetics. We believe that fashion should not only be visually compelling but also be adaptive to modern, fast-paced urban environments. The most important aspect of our brand is our commitment to technical craftsmanship and material innovation, ensuring that every piece is highly functional, durable, and forward-thinking.
We blend urban workwear, tactical utility, and cyberpunk influences, creating designs that feel both industrial and avant-garde.
What were the key inspirations or ideas behind your latest collection?
Our latest collection is inspired by Cyberpunk 2077 and the dystopian metropolis—a world where technology, rebellion, and survival merge. We drew from neon-lit cityscapes, high-tech armor, and the raw energy of underground subcultures, translating these elements into structured silhouettes, technical fabrics, and modular, multi-functional designs. The collection embodies a sense of urban resilience, featuring cut-resistant textiles, asymmetric cuts, and industrial hardware details that reflect the tension between high-tech futurism and gritty streetwear.
Is there a product that especially resonated with customers, and did it surprise you in any way?
One standout piece that resonated deeply with customers was our Outdoor Workwear Functional Pocket Backpack Vest. Its tactical, cyberpunk-inspired design—combining a structured vest with integrated storage and modular adaptability—captured the imagination of those drawn to techwear and urban survival aesthetics. The strong response reinforced our belief that multi-functional, dystopian-inspired fashion is not just a concept but a growing movement, where people seek clothing that merges form, function, and future-ready design.
Photo ref: IP-AXIS STUDIO
Brand: JESSE LEE
Instagram: @jesseleepocheung
Category: Womenswear / Unisex
Designer: Jesse LEE
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
At JESSE LEE, our philosophy is rooted in reimagining history through a modern lens, blending intellectual curiosity, rebellion, and innovation. We aim to challenge conventional thinking by exploring the synergy between scientific exploration and personal expression. The heart of our brand lies in the fusion of tradition and futurism—honoring the craftsmanship and intellectual spirit of the past while embracing cutting-edge techniques and materials to create designs that are both timeless and forward-thinking. Above all, we want our wearers to see their clothing as more than just garments; they’re a form of self-expression, a living narrative that reflects their individuality. It’s about creating pieces that inspire people to tell their own stories.
What were the key inspirations or ideas behind your latest collection?
Our latest collection, A NEW KIND OF MAN!, draws inspiration from the Romanticism era of the early 1800s, particularly the pioneering work of paleontologists like Mary Anning and William Buckland. Their groundbreaking fossil discoveries and the rugged yet elegant attire they wore became the foundation for the collection. We reimagined tailored coats, trousers, and undergarments, infusing them with a modern, rebellious energy inspired by rock-and-roll DIY culture. The collection also explores the interplay between handcraft and machine precision, featuring intricate embroidery and 3D-printed elements that blur the lines between history and innovation. Interactive details, such as detachable components and hidden pockets, further emphasize the collection’s focus on personalengagement and self-expression. It’s a celebration of the past, present, and future, all woven into one cohesive vision.
Is there a product that especially resonated with customers, and did it surprise you in any way?
One standout piece a tailored coat featuring fossil-inspired, zero-waste cut-out embroidery. The coat’s fusion of historical tailoring and futuristic details captured the essence of the collection, resonating deeply with customers who value both craftsmanship and innovation. What surprised us most was how strongly customers connected with the interactive elements. These details allowed wearers to make the piece uniquely their own, transforming the coat into a personal statement. The enthusiastic response highlighted a growing desire for fashion that not only tells a story but also invites the wearer to become an active participant in that narrative. It was a rewarding reminder of how powerful clothing can be as a medium for self-expression.
Brand: KINYAN LAM
Instagram: @kinyan_lam
Category: Womenswear / Unisex
Designer: Kinyan LAM
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
Kin Yan Lam’s design philosophy and expertise have been shaped by his diverse educational background, which includes an MA from the London College of Fashion as well as undergraduate and higher diploma studies at Nottingham Trent University and the Hong Kong Design Institute. Reflecting on the current fashion landscape, Lam established Genau Studio in December 2021, a studio focused on natural dyeing and dedicated to improving and promoting the use of natural dye. In the following year, he created his brand under the same name, Kinyan Lam, which is supported by the techniques and research from Genau Studio. The brand endeavors to create high-quality garments ethically.
What were the key inspirations or ideas behind your latest collection?
It was a strange dream, a blend of past life memories, or perhaps a surreal vision. I was with two friends, both of whom felt unfamiliar yet significant. We were on vacation, wandering down a lively street lined with coconut trees, chatting and simply enjoying ourselves. The sky blazed with orange and purple, casting an otherworldly glow over everything. Suddenly, we noticed spherical objects spinning above, resembling colourful planets.Amid our wonder, screams erupted. I turned just in time to see a giant fireball hurtling toward us. In an instant, my body dissolved and melted away without struggle or pain. My consciousness then drifted into a surreal, dimensionless void, a flat black expanse. There, I floated with those two friends, our forms now white and translucent. We were in a triangular formation, and after exchanging a silent glance, we slowly turned and drifted apart.
When I awoke, I was struck by how vividly alive I felt. That fleeting dream seemed to encompass countless memories—of this life, past lives, and from other worlds. In the grand tapestry of the universe, I felt small, not insignificant, but humbled by the scale of it all.
The Volume 3 collection captures the ethereal essence of the dream through hand- stitched textures and natural dyes. Starry layers, silhouetted figures and coconut tree motifs evoke its surreal landscape, mirroring the dream’s vivid imagery.
Is there a product that especially resonated with customers, and did it surprise you in any way?
The kaki-dyed jacket with France knot embroidery is one I designed two seasons ago. The more I wear it, the more signature fading effect it acquires, and buyers have consistently shown their interest in the jacket. It wasn’t ready before because its production required more time. However, this season, I believe we are ready and have decided to include it for AW25.
Brand: REDEMPTIVE
Instagram: @redemptive_official
Category: Womenswear / Unisex
Designer: Wilson CHOI
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
The philosophy of our brand revolves around the belief that clothing transcends mere functionality; it serves as a dynamic medium for self-expression and social connection. At its core, our brand champions the idea that fashion should empower individuals to explore and articulate their identities while fostering a sense of community. The most important aspect of this philosophy is the emphasis on interactivity—encouraging wearers to engage with their garments and with each other, thus creating a shared dialogue through fashion.
What were the key inspirations or ideas behind your latest collection?
The AW25 collection, titled AMBIGUOUS DEFINITION, draws significant inspiration from the pioneering work of German artist Franz Erhard Walther. His participatory approach to art resonates deeply with our vision, prompting us to view clothing as an interactive canvas for personal and collective expression. Key ideas include the integration of abstract forms and modular concepts, allowing wearers to navigate their unique styles while engaging with the infinite possibilities of social interaction. This collection champions clothing as a vital medium that reflects individual emotions and societal perspectives, encouraging a dialogue between the wearer and the world around them.
Is there a product that especially resonated with customers, and did it surprise you in any way?
One particular product that has resonated profoundly with our customers is a modular jacket from the AW25 collection. Its unique design, which allows for various styling options, has captivated wearers, fostering a sense of creativity and personal expression. We were pleasantly surprised by the extent to which customers embraced its versatility, often sharing their own innovative ways of wearing it. This positive response reinforced our belief in the collection’s philosophy and the importance of interactivity in fashion, showcasing how our designs can inspire personal narratives and social engagement.
Brand: PONDER.ER
Instagram: @ponder.er
Category: Menswear
Designers: Alex PO & Derek CHENG
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
We are all about liquifying everyday essentials into elevated and fluid pieces that open up the endless possibilities of how we explore our identities through fashion. We think the most important aspect is that it’s always an open-ended conversation between us, the creators, and our customers, as we are all pondering through fashion!
What were the key inspirations or ideas behind your latest collection?
For AW25 RE-WIRED, we looked into the intertwining structures and textures around us in Hong Kong, the city we grew up in: bamboo scaffoldings, the semi-sheer tarpaulins, the marks and posters on the walls just around the corner of the street we hang out with our friends, the broken tiles and the list goes on. We are intrigued by the concept of an urban city being a melting pot for people from different backgrounds, leaving their marks and memories all over the city, and although a lot of our inspirations don’t look exactly the most “glamorous”, there’s definitely something romantic about them.
Is there a product that especially resonated with customers, and did it surprise you in any way?
This season, we introduced a range of styles, including a denim shirt, white cotton shirt, T-shirts, puffer jackets, etc., with a repeat pattern of our signature diamond-shaped smocking technique. Customers resonate with them as we think they very much directly represent the concept of twisting basic wardrobe pieces into interesting forms.
Brand: RHYZEM
Instagram: @rhyzem
Category: Menswear
Designers: Yiva WU & Boqun HUANG
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
RHYZEM is built on the idea of merging tradition with innovation, questioning gender norms, and creating fashion that serves as both an artistic expression and a sensory experience. Our philosophy revolves around craftsmanship, sustainability, and storytelling—bridging cultural heritage with contemporary techniques. The most important aspect of RHYZEM is how each garment reflects a dialogue between past and future, structure and fluidity, art and functionality. We aim to challenge conventional fashion narratives while maintaining a strong commitment to craftsmanship and material integrity.
What were the key inspirations or ideas behind your latest collection?
Our 25AW collection, Nyx’s Embrace, is inspired by the Greek goddess of night, Nyx, and the quiet introspection that darkness brings. The collection embodies a dreamlike state where reality and fantasy blur, evoking the serenity and mystery of the night. We explored fluid, human-shaped silhouettes alongside our signature voluminous tailoring, using silk-wool printed fabrics dyed to create organic harmony. The palette—black, white, and khaki—symbolizes the cyclical transition between day and night, reinforcing the idea of infinite possibilities found in moments of solitude and reflection.
Is there a product that especially resonated with customers, and did it surprise you in any way?
One of the standout pieces from Nyx’s Embrace is a drape-structured yet fluid blazer featuring hand-dyed wool fabric and Customers were drawn to its ability to transform depending on styling and movement, making each wear a unique experience. Whatsurprised us was how deeply people connected with the emotional aspect of the piece—many saw it not just as a garment but as a wearable reflection of their own introspective moments. This response reaffirmed our belief that fashion can be a deeply personal and evocative experience, beyond aesthetics.
Brand: SWEETLIMEJUICE
Instagram: @sljlondon
Category: Unisex
Designers: Simpson MA & Jovy HON
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
At SLJ, our philosophy is rooted in craftsmanship, innovation, and sensory experience.
Each piece is meticulously handcrafted, blending traditional techniques with 3D innovation to create un-gendered jewellery that transcends trends. We focus on weight and form, designing jewellery that doesn’t just look striking but also engages the senses and forges a deep connection between maker and wearer.
What were the key inspirations or ideas behind your latest collection?
For AW25, SLJ revisits its iconic Kamon, Surban, and Eryn families, reimagining their structures to explore new weight, form, and wearability possibilities. The collection introduces bold earring styles, statement bracelets, and fluid necklaces—each piece balancing structure with movement. It’s a celebration of strength and fluidity, where geometric precision meets organic curves. From the architectural elegance of Surban to the sculptural dynamism of Eryn and the sharp precision of Kamon, AW25 invites wearers to engage with jewellery as a tactile experience that evolves with their movements.
Is there a product that especially resonated with customers, and did it surprise you in any way?
The Eryn Navette Choker became one of our bestsellers, which was unexpected given its bold spiked chain design with gemstone detailing. While it’s a statement piece, it has resonated with a wide audience—even those who don’t typically gravitate toward fashion forward jewellery. It’s become an iconic representation of SLJ, proving that customers appreciate strong, distinctive designs that challenge conventional aesthetics.
Brand: REVERIE BY CAROLINE HÚ
Instagram: @carolineqiqi
Category: Womenswear
Designers: Caroline Hu
How do you see the philosophy of your brand? What do you think is the most important aspect of it?
I feel like having a brand philosophy is putting a shackle onto creativity. The most important aspect of my creations will have to be how I interpret and evoke emotions into my collections.
What were the key inspirations or ideas behind your latest collection?
The latest collection has much to do with internal conflict, the more destructions and conflicts the world is, the more the world needs to see the resilience and beauty. You can see the fragility from the outside, but through layers, you’ll find strength.
Is there a product that especially resonated with customers, and did it surprise you in any way?
I think I’m most surprised when my customers resonate with my emotions via my collection. From the anger, pessimism to romanticism and hope.
PHOTOS BY NOWFASHION