“The luxury conglomerate pledges to bring its creativity and the French art of living to the sports event.”
LVMH as the Main Sponsor
A year before the kickoff of the 2024 Paris Olympic and Paralympic Games, LVMH officially announced its role as the main sponsor of the global event. After months of negotiations, the company is ready to back the Games with its unmatched creativity and the distinctive French art of living.
Sponsorship Details
The sponsorship is expected to cost around 150 million euros. From now until the opening ceremony, LVMH and its Maisons, including LV, DIOR, and Berluti, will present different aspects of their collaboration with the Olympic Games organizing committee.
LVMH’s Role in the Games Under the agreement, several LVMH brands will play special roles during the Games. The French Olympic delegation will wear attire designed by LVMH. LVMH’s Chaumet jewelry brand will be in charge of designing the Olympic and Paralympic medals. Moët Hennessy, the group’s wine and spirits branch, will provide beverages for entertainment during the Olympic Games. Lastly, Sephora, LVMH’s cosmetics retailer, will become a partner of the Paris Olympic torch relay.