During Paris Fashion Week, Montreal-based fashion label 3.PARADIS debuted its SS23 collection, elevating its signature house codes. The brand has recently launched an accompanying campaign that delves into the central motif of a bird, specifically a white dove, which has consistently been a vital design element across various garments like denim jackets, tailored suits, and floor-length dresses.
3.PARADIS aims to illustrate the parallels between the bird’s life and human existence, celebrating the cycle and freedom inherent in both. The SS23 collection features impeccably tailored suits, varsity jackets, ruffled tops, skirts, and more, captured through eye-catching beachside and outdoor photographs. Unique bubble/orb-like effects on select images evoke the hatching of eggs, symbolizing the natural progression of life from birth to growth and ultimately leaving the nest.
Discover the whimsical 3.PARADIS SS23 collection in the featured gallery, which masterfully combines fashion and symbolism to pay homage to the shared experiences of human and avian life.