Last month, Zendaya turned heads at Paris Fashion Week, donning zebra-print hot pants at the Louis Vuitton show. Now, it’s clear why she made such a statement: the acclaimed fashion house has just revealed her as their latest house ambassador. A perfect pairing, if you ask us.
The stunning campaign, featuring Zendaya, was captured in the South of France by renowned photographers Mert and Marcus. In line with Nicolas Ghesquière’s architectural passion, the setting is the breathtaking, modernist Eileen Gray-designed home.
Embodying the enchanting atmosphere of the Cote d’Azur, Zendaya dazzles in a series of powerful images, accompanied by various Capucines handbags, including the debut of the miniature Capucines BB. The award-winning actress brings a refreshing yet sultry elegance to the campaign and the iconic Capucines.
Behold Zendaya’s debut as Louis Vuitton’s newest house ambassador below. The French fashion giant unveiled its first-ever campaign featuring the Golden Globe-winning Euphoria actress on Thursday, showcasing her alongside the classic Capucines bag.
Shot by Mert Alas and Marcus Piggott, Zendaya is front and center at E-1027, the Roquebrune-Cap-Martin home designed by groundbreaking modernist architect and industrial designer, Eileen Gray. The visionary style of Zendaya, largely attributed to stylist Law Roach, is on full display as she poses with an array of Capucines bags, including the fresh Capucines BB.
Zendaya, the recipient of the CFDA’s Fashion Icon Award in 2021, is a trailblazer among the fashion elite. Her close relationship with Louis Vuitton, evident during her front-row appearance at their Women’s Fall/Winter 2023 show, is bound to strengthen with her new ambassador role.
Named after the Rue Neuve-des-Capucines, where Louis Vuitton opened its first store in 1854, the Capucines bag has become a brand staple since its 2013 launch. Crafted from full-grain Taurillon leather, the handbag boasts various styles, including hand, shoulder, and cross-body options.
Zendaya’s captivating Capucines campaign is set to launch worldwide, both in print and online, on April 20, 2023. Take a moment to admire her stunning Louis Vuitton debut in the images above.