Y/PROJECT SS21 “Evergreen” Y/PROJECT SS21 “Evergreen” Vanity Teen 虚荣青年 Lifestyle & new faces magazine

Y/PROJECT SS21 “Evergreen”

Y/PROJECT creative director Glenn Martens @glennmartens announced the Spring-Summer 2021 collection and also the launch of the “Evergreen Collection“ He went through the brand’s archives to select the most special pieces and then added a representative design twist. In addition, this collection will be produced and distributed in the most sustainable and ethical way with the brand’s certified carbon responsibility regarding production, packaging, shipping, branding, materials and trimmings. This collection will be entirely produced in the European Union with a mix of certified organic and recycled fabrics and a percentage of the proceeds will also be donated to an ecological charity.

The “Evergreen Collection” will be sold on the brand’s first-ever e-commerce platform for the Fall 2020 with a selection of the main collection.

I fell in love with fashion fifteen years ago, during my first year at the Antwerp Academy. It was all about the beauty, the creativity, the preciousness, and the dream. In times of reflection, we are bound to question our essence. Since my arrival at Y/Project in 2014, we have pushed the boundaries of creativity and have celebrated eclecticism and versatility. Our catwalks represent a diversity of many different people from many different backgrounds. The people we live and work with, the people with whom we share parties and metro rides. This melting pot is reflected through a variety of individual looks which are reinforced by the diversity of our collection plan. SS21 is about reinforcing our essence. Versatility in wearability is a constant connection point between the different typologies of our garments. One design can be worn in different ways, creating a different emotion. We encourage our customers to question themselves. How do we feel? How do we want to be perceived? The garment is conceived to prolong each singular emotion. There is no correct answer. As a result, even the most basic Y/Project piece has a pronounced design twist and we are often seen as a think tank of ideas. Balancing between low and high; mixing in designs of no commercial value, with the sole meaning of creative expression and experimentation. We are privileged to work in a luxury business. We have the luxury of time to think, which entitles us a responsibility. Y/Project wants to take part in the change, building a better future.” – Glenn Martens

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