A Bold Fusion of Tradition and Innovation
A Unique Creative Partnership
In an exciting new creative venture, Wedgwood and Alice Bastin have teamed up with London-based fashion designer Charles Jeffrey LOVERBOY for their first-ever collaboration. Renowned for his rebellious spirit and inclusive artistic vision, LOVERBOY has been given free rein to reinterpret and revitalize Wedgwood’s artistic codes.
Breathing New Life into Iconic Ceramic Pieces
With his bold and unapologetic creative style, LOVERBOY has incorporated a deeply personal narrative and visual expression into Wedgwood’s new direction. Using multimedia techniques, he has reenergized Wedgwood’s iconic ceramic pieces, imbuing them with vibrant colors and abstract paint strokes. Each cherished Jasperware piece has been individually adorned in LOVERBOY’s distinctive graphic and illustrative style, resulting in a limited edition collection that challenges conventions and pushes boundaries.
Charles Jeffrey on the Collaborative Experience
For Charles Jeffrey, the collaboration with Wedgwood was a transformative experience. He said, “We not only had the opportunity to reimagine Wedgwood’s iconic Jasperware but also to infuse it with our own distinctive creative voice. Upcycling pre-loved Wedgwood Jasperware became a medium for us to breathe new life into these cherished pieces, adding a unique touch and vibrant, expressive energy.” He lauded Wedgwood for their trust and support in unleashing his creativity without limitations, saying, “This collaboration embodies the spirit of innovation and mutual collaboration, where boundaries are shattered and new narratives are crafted. We are grateful to Wedgwood for providing us with this platform to push the boundaries of art, music and design and create something truly extraordinary.”
