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“Twinsburg” by Gucci for SS23

Gucci and Alessandro Michelle present in Milan their Spring/Summer 2023 collection, a collection of double models, Titled “Gucci Twinsburg”, Michele immersed himself in twins in this collection and the name of the show is a nod to the Ohio city where the largest gathering of twins takes place each year.

The show features two runways, each a reflection of the other.

“As if by magic, the clothes are duplicated. They seem to lose their status of uniqueness. The effect is alienating and ambiguous. Almost a crack in the idea of identity, and then, the revelation: the same clothes emanate different qualities on seemingly identical bodies. Fashion, after all, lives by serial multiplications that do not hinder the most genuine expression of all possible individualities.”

Gucci

Check out the video above, and some of the photos from the SS23 collection, get the pieces at GUCCI’s official online store.

Music direction by Alessandro Michele and Giovanni Attili
Music Composed by @gustaverudman
Performed by Budapest Scoring Orchestra
Voiceover by Marianne Faithful
Lyrics: “Identical Twins” by John Forster Published by Limousine Music Co. (ASCAP)

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