Uniting P.A.M. and Hysteric Glamour: An Extraordinary Collaboration
Witness the extraordinary union of P.A.M. and Hysteric Glamour as they weave together a mesmerizing collaboration, intertwining fashion, playthings, and adornments. At the heart of this endeavor stands Joshua Gordon, P.A.M.’s esteemed confidant, who orchestrates a multifaceted campaign that transcends traditional boundaries, resulting in an exquisite literary opus spanning 80 resplendent pages—’TOY.’
Unveiling Japan’s Toy Culture through Joshua Gordon’s Lens
Embarking on an arduous odyssey spanning months, Joshua Gordon delves deep into the profound tapestry of Japan’s rich toy culture. With meticulous dedication, he captures the essence of this captivating world, crafting an extended campaign that immortalizes individuals and their cherished companions, accompanied by heartfelt handwritten notes. ‘TOY’ stands as a testament to the instantaneous, unbreakable, and exuberant bond shared between kindred spirits within the realms of fashion, forever intertwined. As the collection itself emerges, so does this physical embodiment of our affinity, eagerly awaiting its place by our side.
“TOY”: A Photographic Journey into Japan’s Toy Culture
Delve into the collaborative project between Japanese brand Hysteric Glamour and Australian brand Perks & Mini (P.A.M.) as they officially release the captivating photographic work, “TOY,” written by P.A.M.’s cherished friend, Joshua Gordon.
This 80-page photobook sets out to explore the fascinating toy culture in Japan. Through the lens of Joshua Gordon, it captures the relationships between individuals and their treasured toys at home, showcasing the emotional connections people establish with these objects. Handwritten notes accompany the captivating visuals, celebrating nostalgia, joy, and imagination, and serving as a testament to friendship and unadulterated bliss through the embodiment of “toys.”
“What is a Toy? If you ask graffiti artists, they will tell you that a Toy is someone who lacks style, rules, or technical skills. It’s a strong accusation. As for gender, a Toy is a person who happily flies with tools, where all sizes, colors, shapes, and materials are possible. And for most people, a toy is a memory of childhood, a symbol of comfort, solace, and companionship… I have always been interested in the definition of ‘Toy’ and its relationship with people.”
“Toys, oh toys, how multifaceted you are! What defines a toy? In the eyes of a graffiti artist, a toy symbolizes an absence of style, a lack of comprehension of the sacred rules—an epithet hurled at neophytes yet to grasp the essence. Sensually, a toy becomes a conduit for pleasure, manifesting in myriad sizes, hues, contours, and materials. To the masses, a toy assumes the form of a diminutive, endearing creature gifted during the tender years of youth—a solace, a confidant in the nocturnal solitude of one’s bedchamber. My fascination with toys and the human connection to them has remained steadfast throughout my existence.” – Joshua Gordon, excerpt from “TOY”