Alan Crocetti is a Brazilian jewelry designer who doesn’t see jewelry as an accessory but as a very important piece. With his designs, he wants to send a message of personal acceptance and self-empowerment, making it clear in this new campaign.
“ALAN WANTED TO ELEVATE JEWELLERY AND BRING IT TO CENTRE STAGE. HE WANTED TO REDEFINE THE IMPORTANCE OF JEWELLERY WITHIN INDUSTRY.”Alan Creocetti’s website
“TO THE CORE” features very unique people, honoring their unique beauty and story, as the brand’s identity runs. His designs are also very fresh and eccentric, making it appealing and special for people with personality or identity difficulties to help them externalize their true selves. Jewelry is more than an accessory and it can really show your personality traits, it is as important as clothing for self-expression and Alan Crocetti wants to showcase that in this campaign.
Photography: Luke Gilford
Styling: Alexander Picon
Make-up: Grace Ahn
Hair: Lucas Wilson
Models: Tink Eccleston, Charles Raben, Brooks Ginnas, Jake Dupont, Josie Dupont
Post-production: Studio Eerie
Location: Spring Studios NYC